For those who do not know or got lost, Essential is the new project of Andy Rubin, one of the creators of Android. It turns out that this businessman was vice president of engineering at the tech giant Google until 2014, where he was in charge of supervising this operating system, the direct rival of iOS. The first product of his new company is the Essential Phone, with which he plans to face the tech giant Google Pixel and Apple iPhone. However, the launch of Essential Phone is not going to be the one that has hitherto been responsible for the design of the Essential interface, which has focused during this time on how customers interact with the company’s products. This week confirmed the incorporation of Damir to Google as responsible for designing the products of Google Home, Chromecast, and Google WiFi. In the past developer conference, Google announced its intentions to bet on the integration of these products, and its efforts currently focus on creating interfaces on increasingly complex screens. “I am very excited and proud to be joining the tech giant Google to lead the design of Google Home products. Teams are doing an amazing job, at a pace comparable to the speed of light, I feel very fortunate to be a part of Ella”, has written on his Linkedin profile. To develop this area, this engineer brings his expertise as the webOS designer at HP and at LG. WebOS was initially developed as a mobile operating system for Android and iOS, but HP discarded this project when it realized that it could not compete with the tech giant Apple and the South Korean giant Samsung. That’s why HP sold webOS to LG in early 2013. Another of Damir’s outstanding professional experiences is the time he held the position of vice president of design at Pebble – the pioneer manufacturer of smart watches that was acquired by Fitbit in late 2016. Damir joined other abandonments in the company during the last weeks. Among them is Brian Wallace, Vice President of Marketing, and Andy Fouche, Communications officer. Everything indicates that Essential has a problem in retaining its human capital, a situation common in start-ups of the American continent, which can make it difficult to get a hole in the technology sector. So, what do you think about this? Simply share your views and thoughts in the comment section below.
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